|（1.Guangzhou Sport University，Guangzhou 510500，China；2.Department of Physical Education，Guangdong University of Technology，Guangzhou 510006，China；3.School of Physical Education，South China Normal University，Guangzhou 510006，China）
Abstract: By referring to methods and basic theories in cultural ecology, the authors studied the development of mass sport in the southern costal region. The development of leisure sport, school physical education and the sport industry are all closely related to the cultural ecological environment in this region. The formation of hometowns of sport is the product of sport adapting to the regional cultural ecological environment in the process of development.
Key words: mass sport；cultural ecology；cultural ecological environment；southern coastal region