| （School of Physical Education and Science，Nanjing Normal University，Nanjing 210046，China） Abstract: From the perspectives of classic theories such as semeiology and communication science, the author studied sports meaning production by TV media. In terms of the ritual and consumption meanings of entertainment and aesthetics, the carnival rituals of televised sports are quietly replacing people’s personal practice and independ-ent meditation of sports, becoming a lifestyle of contemporaries, reproducing the surplus value of sports consump-tion culture while the planarized health and body images of athletes and their ritualized performances are eliminat-ing the depth norms of time and thoughts.
Key words: sport communication；TV media；consumption；media wonder |
