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体育观赏活动的经济学分析
刘卫，杨刚 |
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浏览次数 35873 
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| (山东理工大学 体育系，山东 淄博 255091) 摘 要：用微观经济学理论探讨体育观赏市场产品的需求与供给特征，为合理配置市场资源提供一定的理论依据。研究结果显示：(1)体育观赏活动在经济中表现为体育观赏市场及体育观赏派生产品市场两种形态；(2)消费者对体育观赏市场产品的需求原则是第〖WT5”BX〗i个人看k场比赛效用－第i个人看k场比赛的非资金代价－现场观看第k场比赛的门票费－第i个人看k场比赛支付交通费＞0，因其产品的不可重复性、结果的不确定性及悬念性，需求不存在一般意义上的边际效用递减，运动员作为体育观赏市场产品的载体，其竞技表演质量是影响产品供给的重要因素，其酌量性固定成本的投入比重也较大；(3)体育观赏市场的资源配置要达到帕累托最佳状态，政府政策的合理介入是必要的。 关键词：体育观赏；消费市场；体育经济学 中图分类号：〖HT5”SS〗G80-05 文献标识码：A文章编号：1006-7116(2003)02-0016-04 |
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Analyze sport-watching activity with economics
LIU Wei， YANG Gang |
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(Department of Physical Education,Shandong University of Technology，Zibo 255091，China)
Abstract: Purposes of study:Probe the features of demand and supply of the products in sport-watching market using microeconomic theories,and provide certain theoretic basis to dispose market resources rationally.Approaches study: Use mainly the way of data analysis,and make the way of investigation and visit subsidiary.Results and conclusions:(1)Sports-watching activities in economy are displayed by two states that are sports-watching market and sports-watching devived products'market.(2)Consumers'demand principle to the products in sports-watching market is MUik-MCik-Pmk-Sik>0.Because of its products'unable repetition,uncertainty and suspenses of results,the demand does not have marginal utivity that decreases progressively in a general meaning.Athletes act as the carrier of the products in sports-watching market whose sports performance quality is an important factor influencing the products to supply with,and whose considering input proportion of fixed cost is relatively heavy.(3) Resources of the sports-watching market should be disposed to reach the best state of Parrito.It is essential that the government policy gets involved rationally.
Key words: sports-watching; consumption; market; sports ecnomy |
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