|（School of Management，Beijing Sport University，Beijing 100084，China)
Abstract: Crowdfunding is a way of public fund raising based on the Internet platform. The crowdfunding mode is after all a beneficial attempt for sports venue financing, expediting venue equity transaction, vitalizing venue assets, and dispersing operation risks. The types of sports venue crowdfunding include online and offline crowdfunding. The selection of the sports venue crowdfunding mode should be made based on sports venue characteristics. Boost-ing the implementation of the sports venue crowdfunding mode in China should enhance sports venue crowdfunding project sponsors’ awareness of innovation, optimize project contents and return form design, complete the sports venue crowdfunding project operating mechanism, prevent the legal risks of sports venue crowdfunding projects, perfect the sports venue crowdfunding platform information disclosure system, hedge the moral risks of project sponsors and lead investors, build internal and external environments for sports venue crowdfunding projects to ac-quire competition advantages, and improve project operating performance.
Key words: sports management；marketization reform；sports venue；crowdfunding model；financing mode