|(1.Department of Physical Education,Changsha University of Science & Technology,Changsha 410077，China；2.Department of Physical Education,Huaihua Institute，Huaihua 418008,China)
Abstract: There are some obstacles in the development of Chinese Sports Donation Market.(1)Enterprises have not realized the importance and the charm of sports donation.(2) Enterprise donators and sports organizers have not accepted the idea of “triumphs of three aspects”(3) China is short of the related sports regulations. This article suggested that the government should support and give some favorable policy to the area of sports donation. Also, more attention should be attached to strengthen the media of sports donation.
Key words: sports donation; market; China