| (1Department of Physical Education,Guangdong University of Technology,Guangzhou 510090，China; Department of Physical Education,Henan University,Kaifeng 475001，China) Abstract: The paper discusses the present conditions of Sports industry in China，opportunities and challenges for its development.China sports enterprises lag far behind their overseas counterparts in terms of scale of enterprise,product quality and technological level.The accession of foreign capital into China's sports industry greatly affected and even eliminated some of local enterprises from the fierce market competition.It's hence suggested that China's authorities concern to open the market in a well-planned step-by-step manner, implement certain industry protection,actively cultivate sports businesses and merchants,and establish special investment funds for sports industry, which are of vital significance to the expansion of the scope of investment in and thus the healthy development of China's sports industry.
Key words:sports industry; economic globalization; China |
