On marketing strategy of TV relay right for sport events ZOU Yu-ling
(Institute of Physical Education Nanjing Normal University， Na njing 210097,China) Abstract:The sale price of TV relay right sport events ha s going up drastically and the marketing method has been diversified at present. The sales income of TV performance has become main source of revenue for both pr ofessional sport events and high-level mass sport activity. The thesis intends t o analyze the latest situation of TV right sales and its marketing strategy.The analysis will be helpful to develop our sport market. Key words:sport events;TV relay right;marketing strategy
