| (College of Physical Education,Hubei University,Wuhang 430062,China) Abstract: The authors discussed the theory and practice of the construction of social sports specialty (industry management orientation) as well as practical methods for cultivating sports business management talents in terms of specialty setup,target orientation, curriculum setup, teaching material construction and teaching plan, so as to meet the needs of the society and the market.
Key words: social sports; sports industry; teaching materials; mode of talent cultivation |
