(College of Physical Education, Shaoxing Institute of Literature and Technology, Shaoxing 312000,China) Abstract: From the perspective of internal affecting factors of the market of China Wushu King of Sanda Challenge Match, the author analyzed and studied the problems therein, which include in 7 aspects, namely, match manager, media, audiences, National Wushu Management Center, match itself, investors, and ad sponsors. Key words: Wushu King of Sanda Challenge Match; market; China |
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