体育学刊

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全国女排联赛河南主场现场消费者的调查
史友宽1，屈东华1，刘红1，张锦华2

浏览次数 36038 　

（河南大学 1.体育学院； 2.新闻与传播学院，河南开封475001）
摘要：采用问卷调查对2005赛季河南女排主场现场消费者的人口特征、获取门票的途径、获取比赛信息的途径、群体构成、消费经历、愿意承受的门票价格、居住地与体育馆的距离、到达体育馆的方式等进行了调查。结果表明：河南女排主场现场消费者的人口特征相对于2003赛季有了一些新变化；比赛信息传播途径主要为人际关系、报纸和街道广告；个人购票已经成为观众获取门票的主要方式等。建议河南女排主场组委会在进行广告宣传时应该以体育馆为中心，以2～20 km的覆盖范围为主；广告宣传的媒介则应该以地方性报纸、传单或户外广告为主等。
关键词：全国女排联赛；体育消费；体育观众
中图分类号：G842 文献标识码：A 文章编号：1006-7116(2005)05-0133-03

A survey on the consumers attending home court Hunan in National Women’s Volleyball League Games
SHI You-kuan1， QU Dong-hua1, LIU Hong1, ZHANG Jin-hua2

(1.College of Physical Education；2.College of Communication and Journalism, Henan University, Kaifeng 475001,China)
Abstract: The authors used questionnaires to conduct a survey on the consumers attending the home court of Henan women’s volleyball team in 2005 game season in terms of population characteristics, the ways to obtain the tickets and match information, consumer groups, consuming experiences, ticket prices which the consumers are willing to pay, distances between the residences and the gymnasium, and the ways to get to the gymnasium, and revealed the following findings: Comparing to 2003 game season, some new changes have occurred to the population characteristics of the consumers attending the home court of Henan women’s volleyball team; match information distributing manners mainly include interpersonal relationships, newspapers and street ads; individual purchase of the tickets has become the mainly way for the audiences to obtain the tickets. The authors suggested that Henan Women Volleyball Team Home Court Organizing Committee should carry out advertising and promotion mainly in the range of 2-20km around the center of the gymnasium, and that the media for advertising and promotion should base mainly on local newspapers, flyers or outdoor ads.
Key words: National Women’s Volleyball League Games; sports consumption; sports audiences

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