| (College of Physical Education,Liaoning Normal University,Dali an 116029,China) Abstract: By investigating 843 ordinary university students,which belo ng to ten colleges,the aim is to know sports consumption in ordinary university student at present,and find out the main factors influencing sport consumption.T he conclusion are as follows:sports consumption in ordinary university student c onsists of sports material objects consumption,sports information consumption, s ports service consumption.as a matter of fact,from angle of specific form of con sumption, the first five places arranging in accounts order are sports dress, en trance tickets of gym,sports drink,newspaper and publication of physical educati on,small-sized sport equipment.There are some main factor influencing sport cons umption,such as sex,coming from family,PE interesting,entering sport,price of PE products,and so on.
Key words:universities and colleges students； sports consumpt ion； sports industry |
