体育学刊

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安徽省体育市场发展与经营管理
许广全1，李燕2，李永跃1，赖恺仡1，邵邦林1，洪雷1，左新荣3

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（1.安徽省体育局，安徽合肥230001； 2.安徽省体育科学技术研究所，安徽合肥230001； 3.安徽师范大学体育学院，安徽芜湖241000）
摘要：对安徽省体育市场发展中的体育用品业、竞赛表演业、体育旅游业等进行研究。结果认为，安徽省部分体育用品企业年产值较好，但实质上98%属来料加工，其产品真正以自主或安徽品牌出口的几乎没有；安徽省竞赛表演市场行政干预过多，市场管理相对薄弱；安徽省专业体育旅行社缺乏，体育旅游活动仅限于某一地方政府组织的工作计划或号召，缺乏社会商业力量的投入，多元化体育旅游形态难以形成。诸多问题在一定程度上制约着安徽省体育市场的发展。
关键词：体育产业；体育市场；经营管理；安徽省
中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2006)03-0032-03

Development and operation management of sports market in Anhui province
许广全1，李燕2，李永跃1，赖恺仡1，邵邦林1，洪雷1，左新荣3

(1.Physical Cultural Bureau of Anhui Province, Hefei 230001，China; 2.Physical Science and Technology Institute of Anhui, Hefei 230001,China; 3.College of Physical Education, Anhui Normal University, Wuhu 241000,China)
Abstract: The authors studied the developing sports article industry, competitive performance industry and sports tourism industry on sports market in Anhui province, and revealed the following findings: Apparently it seemed that the annual production value of part of sport article manufacturing enterprises in Anhui province presented a good trend of growth, but actually about 98% of the production value came from processing materials supplied by clients, and there was almost no truly independent or Anhui branded product for export; currently excessive administrative intervention had been imposed on the competitive performance market in Anhui province, resulting in relatively weak market managing behavior that really worked; due to the lack of professional sports tourism agency in Anhui province, sports tourism activities were limited to the working plan or promotion of a certain local governmental organization, lacking in the input of social commercial power, which made it difficult to form a diversified sports tourism structure that could be formed hopefully; many obviously problems had, to a certain extent, restricted the development of sports market in Anhui province.
Key words: sports industry; sports market; operation management; Anhui province

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