(1.College of Physical Education, South China Normal University, Guangzhou 510631,China;2.Olympic Study Center, Beijing Union University, Beijing 100083,China) Abstract: Sports culture refers to the material products, ideological conceptions, institutions, thinking modes and behavior modes produced or created by mankind in sports movements and their related areas, including the material culture, institutional culture and spiritual culture created by mankind in sports activities. Sports culture has an important status in the construction of socialistic spiritual civilization in China, being one of the spiritual driving forces for the transition of China from a traditional planned economy society to a modern socialistic market economy society, and the spiritual driving force for the development of sports in China in the new period. In social transition in China,sports culture plays such roles as value guidance, behavior protocol, public opinion support and cultural accumulation, and is fully embodied in such aspects as creativity of ideology, and promotion of initiatives in the process of transformation of material into spirit. Key words: sports culture; spiritual culture; social transition; human modernization |
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