(College of Physical Education,South China Normal University,Guangzhou 510631,China) Abstract:By probing into the characteristics of modern sports under the influence of industrial civilization,the author put forward the characteristics of mass culture own by modern sports,including visualized sports text,elimination of difference between elite and public,and commercialized driving power for the development of sports. Based on the said analysis,the author expatiated on the meaning and contents of the reconstruction of modern sports value. Key words:mass culture; modern sport; sport value; industrialization |
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