体育学刊

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中国体育用品业的产业竞争力探析
齐健麟1，郑志强2

浏览次数 3656 　

（1 江西财经大学体育学院，江西南昌330013; 2福州闽江学院管理系，福建福州350001）
摘要：采用波特的“钻石”模型，对中国体育用品业的产业竞争力进行分析。中国体育用品业的生产要素具有优势，但主要是劳动力优势。科技研发能力不足；国内对体育用品的需求大幅增长，国外知名品牌已经大举进入，基本占领高端市场；产业链不完整，无法形成产业集群；国内企业的竞争以价格战为主，研发投入不足，抄袭模仿普遍是当前中国体育用品业的主要特点。政府应通过产业政策、保护专利和完善技术标准等手段干预市场。
关键词：体育用品业；钻石模型；产业竞争力；中国
中图分类号：G80-05文献标识码：A文章编号：1006-7116(2006)04-0026-03

Study of the industrial competitive power of sports product industry in China
QI Jianlin1， ZHENG Zhiqiang2

(1.College of Physical Education,Jiagxi University of Finance and Ecnonomics,Nanchang 330013,China; 2 Management Department,Fuzhou Minjiang Institute,Fuzhou 350001,China)
Abstract:By using Potter’s “Diamond” model,the authors analyzed the industrial competitive power of sports product industry in China,and drew the following analytical conclusions:The main constituents in the production of sports product industry in China have their advantages,but mainly labor advantage;technological development capability is insufficient;the domestic demand for sports products is greatly increasing,while famous brands abroad have massively entered the market in China,basically secured the high end market;the industrial chain is incomplete and unable to form industrial aggregation;for competition the enterprises in China mainly depend on price war;investment for development is insufficient;plagiarism and imitation are everywhere.The government should intervene in the market by means of industrial policy,patent protection,and technical standard perfection.
Key words:sports product industry; Diamond model; industrial completive power; China

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