(1College of Physical Education,Ludong University,Yantai 264025,China; 2College of Physical Education,Shandong University of Technology,Zibo 255049,China)Abstract:The authors studied the current situation of the leisure life style and sports consumption of residents in 17 villages and towns in Shandong province,and revealed the following findings: the leisure value conception of residents in villages and towns in Shandong province affected their leisure life style;the sports consumption standard was still in a low level condition;the lack of leisure time,economic lag and heavy labor occurred to residents in towns and village restricted their sports consumption and the formation of leisure life style.The authors suggested that the leisure life awareness and sports consumption standard of residents in villages and towns should be enhanced by taking the chance of the “Country Sport Year”. Key words:leisure life style; sports consumption; residents in villages and towns; Shandong province |