| （1.Deparment of Leisure Sport and the Management；3.Department of Sport News and Communication，Guangzhou Institute of Physical Education，Guangzhou 510500，China；2. Department of Sport Sociology，Shanghai Sports University，Shanghai 200438，China） Abstract: By means of literature data, expert interview and on-site investigation, the authors probed into the sports journal market in Germany in order to provide a reference for the healthy development of the sports journal market in China, and revealed the following findings: The usage of the phrase “sports journal” by the German is not uni-fied; there is a difference in the classification method and statistical scope of sports journals between the official sta-tistical channel and commercial statistical database in Germany; German sports journals show such characteristics as diversified varieties and readers, ever increasingly intense competition, and intensified degree of centralization; the factors that affect the sports journal market in Germany include German economic condition, resident’s demand for consumption, German periodical industry management system, German football culture, etc.
Key words: sports journal；current state of the market；Germany |
