(Department of Physical Education,Henan University,Kaifeng 47 5001,China) Abstract:As the rapid development of the electrical business,the ima ge and value of Olympic games have been greatly extended in the websites.In ord er to make clear the legal nature of the Olympic web identity in China and preve nt it from injuring in the web,by using the methods of documents collection and logic analyses,this article investigated the relation between the mark and the Olympic web identity.The results showed that China had got special statues and commercial laws to protect the Olympic marks, while there were no laws to prote ct its web identity at present,so we have to depend on some correlative organiza tions to mediate and intercede the problems.Some measures are proposed to reinf orce the laws-making,administration-consummating and judicatory almsgiving. Key words:protective measures; Olympic marks; web identity; le gal nature; China |