| （Olympic Research Center，Beijing Sport University，Beijing 100084，China） Abstract: The practice of previous Olympic Games shows that the hosting of Olympic Games can bring the hosting country with tangible “hard effects” and intangible “soft effects”, but there is always a tendency of more attention being paid to “hard effects” than to “soft effects”. For Beijing Olympic Games 2008 we should learnt experiences and lessons from other Olympic Games hosting countries, pay equal attention to “hard effects” and “soft effects”, concurrently consider long-term effects and short-term effects, and fully utilize this opportunity for hosting Olympic Games to boost the development of tourism.
Key words: tourism；Beijing Olympic Games 2008；hard strengths；soft strengths |
