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体育比赛电视转播权及其市场的开发
王明立，魏承中，张亚辉 |
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浏览次数 35895 
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| （1.河南大学 体育部，河南 开封 475001； 2..濮阳教育学院，河南 濮阳 457100 3.开封大学 体育教研室，河南 开封 475004） 摘要：对体育比赛电视转播权及其有偿转让进行了论述，对我国电视转播权市场的开发情况进行了分析，从认识观念、知识产权意识及操作、价格定位、广电和体育系统的体制机制、赛事质量及服务意识、转播权收入分配等方面指出了存在的问题，并提出了相应的对策和建议。 关键词：体育比赛；电视转播权；有偿转让；市场开发；电视广告 中图分类号：G80-05文献标识码：A文章编号：1006-7116(2004)04-0023-04 |
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Study on the television relay right of sports affairs and its mar ket development problems
WANG Ming-li1, WEI Cheng-zhong2， ZHANG Ya-hui3 |
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(1.Department of Physical Education,Henan University, Kaifeng 4 75001,China；
2Puyang Educational College,Puyang 457100,China;
3.Teaching and Research Section of Physical Education,Kaifeng University,K aifeng 475004,China)
Abstract: TV relay right of sports affairs and its compensated transfe r are expounded，internal market development systems of TV relay right of sport s affairs are analyzed.There exist many problems,for example,the notion of the i ntellectual property right,irregular operation,idea of knowledge,unreasonable,pr ice-setting,etc.The structure and mechanism of video cast and PE systems, and th en countermeasure and suggestions are put forward.
Key words:sports competition; TV relay right; compensated tran sfer; market development; TV advertisement |
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