| (Department of Physical Education，Guangdong University of Business Studies，Guangzhou 510320，China) Abstract: By interpreting hotel marketing cases coupled with sports marketing theories and operating tools, the au-thor analyzed how a hotel can utilize sports marketing to quickly boost its brand value and market popularity, and especially expatiated on specific measures for hotel enterprises to seek for related sports carriers, apply innovative modes and strategies, integrate resources, and track developments constantly.
Key words: sports marketing；hotel industry；sports event；brand value |
