|(1.Institute of Sports History，Chengdu Sport University，Chengdu 610041，China；2.Department of Physical Education，Huaihai Science College，Lianyungang 222005，China)
Abstract: By reviewing the history and analyzing the current state of international sports supplies expositions in China and Germany, the authors found out their identities and differences. Munich Germany International Sports Sullies Exposition is more advantageous than China International Sports Supplies Exposition in terms of exposition holding conception, business opportunity, brand, taste, internationalization, professionalization and commercial am-bience. The authors suggested that we should promote the healthy development of China International Sports Sup-plies Exposition via such means as changing governmental functions, increasing its popularity, speeding up the process of internationalization and professionalization, and exerting the functions of industrial associations.
Key words: sports economy；China International Sports Supplies Exposition；Munich Germany International Sports Sullies Exposition