(1.Institute of Sport Science,Binzhou College,Binzhou 256603,China; 2.Department of Physical Education,Shangqiu Teacher College,Shangqiu 476000,China)Abstract: The operation of risk investment in the sports industry starts at fund raising and launching, and ends at investment recovery and the gain of investment earning. The operating process is a model of circulation divided into 3 stages, namely, fund raising, investing, and fund withdrawing. Risk investment in the sports industry aims at capi-tal increment. It is not a behavior of one time investment, but a circulative process in terms of time and space. The risk exit in the sports industry is the critical link in this circulative process, and the best channel is sports enterprise merger or share buyback. Key words: sports industry;risk investment;enterprise merger;share buyback |