| （1.Department of Physical Education，Yangtze Normal University，Chongqing 408003，China；2.Department of Physical Education，Chongqing Institute of Technology，Chongqing 400050，China） Abstract: By analyzing the special river resources on the terrain surface of the Three Gorges reservoir area and their characteristics after water has been stored in the reservoir, and by combining the advantages and distribution char-acteristics of tourism resources in the reservoir area, the authors worked out a conception for establishing a sports tourism corridor in the “two rivers and four banks” in the Three Gorges reservoir area.On the one hand, the Three Gorges reservoir area is provided with such advantages as good resources, geological location and tourism founda-tion for establishing such a new mode, but it also has such disadvantages as insufficient market demand and supply, lack of talents, and disordered management; on the other hand, it is provided with such opportunities as international tourism heat and fitness heat, great tourism demand and good policy environment, but it also faces such challenges as insufficient development of sports tourism products and sites, and threats to the ecological environment. Based on the said analysis, the authors put forward such strategies as integrating the resources, developing featured sports tourism modules and strengthening the construction of external ecological mechanisms, so as to boost the develop-ment of sports tourism in the reservoir area.
Key words: sports economy；sports tourism；Three Gorges reservoir area |
