| （Department of Physical Education，Kashgar Teacher College，Kashgar 844000，China） Abstract: Driven by commercial interests, mass media has, by utilizing its right to speech in public domains, mythicized football, a widely influential mass cultural form, and turned football into the main body of mass media for spreading sports information, which has resulted in the deprivation of the right of sports audience to enjoy multi-element sports information, and the distortion of the sports communication behavior of mass media under the guidance of commercial logic, and has done a certain degree of harm to the healthy development of the sports un-dertaking.
Key words: mass culture；right to speech；sports communication；commercial logic |
