| （News Department，Shanghai University of Sport，Shanghai 200438，China） Abstract: From the perspective of cultural science, the author expatiated on two different trends of further devel-opment of oriental and western sports cultures during globalization, considered that oriental and western sports de-veloped under the background of two different cultures are heterogeneously commensal in terms of cultural nature, yet isomorphic in terms of cultural structure. The symbol symbolizing system in the sports cultural structure can be utilized to promote cultural awareness of oriental and western sports, to enable two sports cultures with different standards to realize heterogeneous isomorphism in the process of globalization, and to establish a new system of multi-element world sports cultures.
Key words: sports culture；heterogeneous isomorphism；globalization；oriental and western sports cultures |
