| （1.School of Physical Education，Guizhou Normal University，Guiyang 550001，China；2.School of Physical Education，Henan University，Kaifeng 475001，China；3.School of Physical Education，Huaqiao University，Quanzhou 362021，China） Abstract: The authors probed into the contents and types of Olympic consumption, and expatiated on the following issues: Beijing Olympic consumption forms hot consumption spots, boosts economic development, increases human capital value, facilitates national economy construction, promotes regional economic output, boosts regional eco-nomic growth, produces a multiplier effect, and stimulates economic growth. The authors evaluated Beijing Olym-pic consumption scale, and put forward the following opinions: frugal Olympic hosting is national Olympic con-sumption target orientation; co-winning is corporate Olympic consumption target orientation; realizing people ori-entated harmonious consumption is individual Olympic consumption target orientation, and set forth different guid-ing policies specifically for these targets.
Key words: sports economy；Beijing Olympic Games；consumption scale |
