|（College of Physical Education，Qufu Normal University，Qufu 273165，China）
Abstract: The way to trans-regional unification is the orientation of reform of provincial sports channels in China. CSPN is formed under the background of surrounding of CCTV, oversea TV stations and other media, provided with such characteristics as wide coverage range, deep depth and obvious overall advantage. Creating a powerful brand, enhancing program quality, cultivating professional commentators and cooperating with other media to create a win-win situation are issues to be resolved on its way to further development.
Key words: CSPN；sports channel；media reform