(School of Physical Education,Huazhong Normal University,Wuhan 430079,China) Abstract: By applying research methods such as questionnaire survey as well as field visit and people interview, the authors investigated the sports activity participation will and attitude of peasants in Hubei province from the per-spective of such 6 demographic variables as gender, marriage status, age structure, economic income, educational level and occupational status, and revealed the following findings: the overall sports activity participation awareness of peasants in Hubei province is ever increasingly enhanced; the will of the peasants to develop new rural sport is mainly affected by such 3 factors as educational level, family income and marriage status, in which educational level has the most significant influence; as of the sports activity participation will and attitude of the peasants, males are more intense than females, unmarrieds are more intense than marrieds, while divorceds or widoweds are the weakest, and such will and attitude show the characteristic of “small middle section and big ends” in terms of age structure. Based on their analytical results, the authors put forwards such suggestions as strengthen the promotion of “peasant sports fitness project” and focus on the cultivation of positive sports activity participation will and attitude of “negative groups”. Key words: social sport;peasant sports activity;Hubei province |