| （School of Chinese Language and Literature，South China Normal University，Guangzhou 510006，China） Abstract: The authors predicted the effects of Guangzhou Asian Games 2010 on the ideology of and academic re-searches on Guangzhou spirit and Asian value, as well as hefty urban intrinsic cultural heritages that may be passed down by its communication, literature and art to the demonstration of Guangzhou’s graceful bearing and Asian ele-gant demeanor, the construction of Guangzhou as a learning type metropolis, the promotion of traditional Chinese culture with Guangzhou and Lingnan features, and the building of personality of Guangzhou citizens, and thus pre-dicted that careful planning, powerful measures, extensive promotion and comprehensive participation will greatly boost the spiritual and cultural construction and the enhancement of soft strength and symbolic capital of Guang-zhou and Guangdong, and even the multi-elemental coexistence of cultural modernization of the entire China and national culture of all countries in Asia.
Key words: sports sociology；Guangzhou Asian Games；intrinsic culture；cultural heritages |
