| （Department of Physical Education，China Women’s University，Beijing 100101，China） Abstract: On the basis of analytical study and empirical study by using such methods as literature data, logic analy-sis and mathematical statistics, the authors probed into the influence of the Olympic effect on the index of happiness of Beijing citizens from multiple perspectives, and concluded that the influence of the Olympic effect includes two aspects: 1) direct influence includes the sense of joy, sense of fairness, sense of healthiness, sense of pride, and sense of accomplishment; 2) indirect influence includes the sense of richness, sense of friendship, sense of comfort, sense of civilization, and sense of modernization. In order to evaluate the influence of the Olympic effect on the index of happiness of Beijing citizens, the authors established a system containing 9 level 1 indexes, 18 level 2 indexes and 50 level 3 indexes according to related principles in sociology and by using the Delphi method.
Key words: Olympic effect；Beijing citizens；index of happiness；evaluation system |
