| （Department of Sport Culture and Arts，Tianjin University of Sport，Tianjin 300381，China） Abstract: Compared with western modern sport, traditional Chinese sport is still a sort of “disadvantageous cul-ture”. By taking Chinese Wushu for example, the author put forward strategies for outbound communication of tra-ditional Chinese sports culture in a disadvantageous situation: seek for a common space for Chinese and western sports cultures; pay attention to differences between Chinese and western thinking manners and expression ways; finely sort the needs of communication acceptors; value communication art; cultivate specialized professionals; stick to the way of Olympic popularization.
Key words: traditional Chinese sports culture；outbound communication；strategy for communication；Chinese Wushu |
