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: : 期刊全文 : : |
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广西民族体育旅游的SWOT分析与战略选择
陆元兆 |
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浏览次数 36110
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(广西师范大学 体育学院,广西 桂林 541004) 摘要:运用SWOT分析方法,客观地对广西民族体育旅游的内部优势和劣势、外部环境带来的机遇和挑战进行了分析,在此基础上提出了发展广西民族体育旅游的“一统二化三结合”的战略选择。 关键词:民族体育旅游; 优势分析; 弱势分析; 机会分析; 威胁分析; 广西 中图分类号:G80-05 文献标识码:A 文章编号:1006-7116(2004)05-0025-04 |
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The SWOT analysis and strategic choices on tourism of national mi nority sports in Guangxi LU Yuan-zhao |
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(College of Physical Education,Guangxi Normal University, Gui lin 541004,China) Abstract: Analyze the interior superiority and weakness and the extern al opportunity and threat objectively on tourism of national minority sports in Guangxi,and advance the strategic choices of over-all planning,plurality and div ersification,three kinds of combination on developing tourism of national minor ity sports in Guangxi,based on the above.They have significant guiding value t o tap the tourist resources and develop the economy of Guangxi. Key words: tourism of national minority sports; analysis of sup eriority; analysis of weakness; analysis of opportunity;analysis of threat; Guangxi |
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