体育学刊

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从“奥运向前冲”看电视媒体与大众体育的融合
刘君雯1，魏书敏2，聂集林3

浏览次数 3189 　

（1.衡阳师范学院体育系，湖南衡阳 421008；2. 衡阳师范学院教科系，湖南衡阳 421008；3.南华大学体育系，湖南衡阳 421001）

摘      要：大众体育应是电视媒体重要的报道对象，电视媒体是大众体育的最佳宣传与报道载体。“奥运向前冲”实现了电视媒体与大众体育的成功联姻。“奥运向前冲”为大众体育提供了展现平台，大众体育精彩纷呈的内容为“奥运向前冲”提供了素材。“奥运向前冲”用最平民的方式，为大众诠释了奥运精神；用最直接的方式，为大众树立了健身理念；用最艺术的方式，引导大众积极参加体育活动。
关  键  词：体育社会学；奥运向前冲；电视媒体；大众体育
中图分类号：G80-05    文献标识码：A    文章编号：1006-7116(2009)04-0031-03

Fusion of TV media and mass sport from the perspective of “Go Olympic Games!”
LIU Jun-wen1，WEI Shu-min2，NIE Ji-lin3

（1.Department of Physical Education，Hengyang Normal Institute，Hengyang 421008，China；2.Department of Education，Hengyang Normal Institute，Hengyang 421008，China；3.Department of Physical Education，Nanhua University，Hengyang 421001，China）

Abstract: Mass sport should be an important subject reported by TV media, while TV media is the best promoting and reporting carrier for mass sport. “Go Olympic Games!” has successfully realized the connection between TV media and mass sport. “Go Olympic Games!” provides mass sport with a platform for presentation, whereas spec-tacular contents of mass sport provide “Go Olympic Games!” with basic materials. “Go Olympic Games!” has in-terpreted the Olympic spirit for the masses in a civilian orientated way, established a fitness conception for the masses in a direct way, and guided the masses to participate in sport activities in an artistic way.
Key words: sport sociology；“Go Olympic Games!”；TV media；mass sport

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