|（1.Department of Physical Education，Hengyang Normal Institute，Hengyang 421008，China；2.Department of Education，Hengyang Normal Institute，Hengyang 421008，China；3.Department of Physical Education，Nanhua University，Hengyang 421001，China）
Abstract: Mass sport should be an important subject reported by TV media, while TV media is the best promoting and reporting carrier for mass sport. “Go Olympic Games!” has successfully realized the connection between TV media and mass sport. “Go Olympic Games!” provides mass sport with a platform for presentation, whereas spec-tacular contents of mass sport provide “Go Olympic Games!” with basic materials. “Go Olympic Games!” has in-terpreted the Olympic spirit for the masses in a civilian orientated way, established a fitness conception for the masses in a direct way, and guided the masses to participate in sport activities in an artistic way.
Key words: sport sociology；“Go Olympic Games!”；TV media；mass sport