| （School of Journalism and Communication，Nanjing Normal University，Nanjing 210097，China） Abstract: Due to the leading and prevailing of western sport going into media and the globalization of its spreading, traditional sports culture in China, which has native advantages and a national complex, has become a corner for-gotten by mass media. By taking “Wulin Assembly” on CCTV-5 for example, the author performed an in-depth analysis on its modes by applying classical theories in the science of communication, considered that it is the result of “cultural trueness” presented under the effect of its virtual environment that results in the success of “Wulin As-sembly”, and proposed that corresponding measures should be taken for traditional sports culture in China to go into media.
Key words: “Wulin Assembly”；traditional sport；mass media；going into media |
