| （1.School of Economics and Commerce，South China University of Technology，Guangzhou 510006，China；2.School of Physical Education，South China Normal University，Guangzhou 510006，China） Abstract: The authors gave an overview of stages and problems existing in the development of sports tourism products in China, pointed out that experiential product design is one of the important orientations for the in-depth development of sports tourism products, analyzed new connotations of the design of experiential sports tourism products, then probed into methods for the design of experiential sports tourism products, and put forward ideas for the development of experiential sports tourism products for welcoming the “Asian Games”.
Key words: experiential economy；sports tourism products；experiential design；Asian Game
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