| （Department of Physical Education，Guangdong University of Technology，Guangzhou 510090，China） Abstract: Implementing industrialized operation on college sports facilities will enable colleges and the society to gain benefits jointly as well as the support of state policies and legislations, social demands and universities them-selves. For the industrialized operation of college sports facilities, market orientations should be correctly deter-mined and business strategies should be established.
Key words: sports facilities；industrialized operation；college |
