| （Department of Leisure Sports and Management，Guangzhou Sport University，Guangzhou 510500，China） Abstract: The Beijing Olympic Games carried on the humanistic Olympics conception all the way throughout the processes of application, preparation and holding, highlighted the essence of traditional Chinese culture with inno-vative conceptions and from perspective of art, built humanistic and natural environments with the conception of people being the most valuable in the universe, blended Chinese and western cultures with a compatible attitude, showed its unique charm, and interpreted the profound beauty of traditional Chinese culture. The Guangzhou Asian Games should refer to the successful experiences of the Beijing Olympic Games, in the process of preparation, fo-cus on planning and innovation, blend and coordinate sports nature and super sports nature, tangible things and in-tangible things, localization and globalization, tradition, modern and future; highlight the features of Lingnan cul-ture and show the charm of the historically famous city via the design of the emblem, mascot, poster and such, as well as via artistic performances on the opening and closing calibrations; enhance citizen life quality and attract more foreign visitors to visit and invest Guangzhou via strengthening the protection and repair of sports facilities and the historically and culturally famous city, and the improvement of city environment; at the same time of pro-tection and inheritance, carry out rational exploitation, fully exert the educational and cultural functions and diversi-fied values of the cultural heritages of the Asian Games, and boost the sustainable development of sport, culture and economy. The holding of the Guangzhou Asian Games will leave Asia, the world Olympic movement and Guang-zhou a handsome heritage from the culture of the Asian Games.
Key words: Guangzhou Asian Games；Beijing Olympic Game；heritage |
