| （1.School of Physical Education，Nanchang Aeronautics University，Nanchang 330063，China；2.School of Physical Education，Jiangxi Normal University，Nanchang 330027，China） Abstract: The secondary loan crisis in the United States had trigger a global financial crisis, caused the deteriora-tion of economic environments, the shrinkage of competition markets, the damage of corporative profits, and the drop of athlete’s incomes, and brought a serious impact to the sports industry. In such a crisis, seizing opportunities, integrating market resources, adjusting the industry’s regional layout and taking during-crisis marketing strategies are inevitable ways for the sports industry to respond to the crisis.
Key words: sport industry；financing crisis；secondary loan crisis
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