| （1.School of Phisical Education，Taizhou Institute，Linhai 317000，China；2.School of Economics，Nankai University，Tianjin 300071，China；3.Department of Phisical Education，Daqing Normal Institute，Daqing 163712，China） Abstract: Basing their research subject on urban residents in Zhejiang, by using methods such as questionnaire survey and quantitative analysis the authors studied the deciding factors of various sports consumption behaviors of urban residents as well as the quantitative relations between the deciding factors, and revealed that besides subjec-tive affecting factors of sports consumption activities, the disposable income, gender, marital status, educational level and age structure of urban residents are all important factors that affect various sports consumption behaviors.
Key words: sport economics；sport consumer behaier；urban residents |
