(1Department of Physical Education,Zhejiang University,Hangzh ou 310028,China; 2.Jinhua Athletic Sports School,Jinhua 320000,China)Abstract: Analyzing the institutional environment of Chinese professio nal football clubs,the present study discussed the situation since the institut ion was formed with both the macro and operational perspectives.Also the articl e analyzed the organization changing form caused by capitalization, the institut ional adjustment by property identification, and macro policy to ensure the prof essional sports development. Key words:professional football club; institutional environ ment; sports industry |