| （1.School of physical Education，Chongqing University of Arts and Sciences，Chongqing 402160，China；2.School of Foreign Languages，Chongqing University of Arts and Sciences，Chongqing 402160，China） Abstract: Under the background of globalization, the export of traditional Chinese national sports culture is facing such problems as the lack of correct recognition of the status of traditional Chinese sports culture, the lack of initia-tive export awareness, “unsmooth” export channels, and “high potential” national sports culture having not been formed yet. The authors put forward the following strategies for the export of traditional Chinese national sports culture: utilize domestic resources and maintain such a mental state as that the parallel developments of Chinese and western sports cultures are not contradictive; protect resources legislatively and realize the “active” inheritance of quality items; make the traditional national sports cultural industry in China bigger and stronger; establish a cultural identification system strategically; base the vanguard of export on traditional Wushu; make quality items under the precondition of maintaining “national characters” and get on the track of parallel export by means of the Olympic Games and folk efforts.
Key words: traditional Chinese national sport；sports culture；globalization；culture output |
