|（1.School of Physical Education，Jishou University，Jishou 416000，China；
2.Economic College，Hunan Agricultural University，Changsha 410128，China）
Abstract: The defects in the public rural sports product supply system in China are embodied in the followings: ob-stacles in the dualistic public urban and rural sports product supply system under the guidance of non equilibrium strategies; the lacking or wrong positioning of the supply main body system; the lacking of a need expression mechanism and the upside-down ordering of the supply decision making mechanism; the lacking of a system for monitoring the supply of public products such as rural sports culture. The ways to the optimization of such a system includes the followings: follow the guidance of the urban and rural supply integration policy, and provide urban and rural areas with fairness and efficiency concurrently considered public sports products; internalize exogenous vari-able factors, and establish a decision making well coordinated gaming mechanism; focus on public products sup-plied and changes induced by non official systems; enhance system supply efficiency and prevent “public domain tragedies”, and establish a department coordination and management mechanism; build a multi-entity input system that is guided mainly by the government and participated by all walks of life in the society.
Key words: rural sports；public sports product；supply system