| （1.School of Physical Education，South China Normal University，Guangzhou 510006，China；2.School of Physical Education，South China University of Technology，Guangzhou 510640，China） Abstract: The authors analyzed the current state and feasibility of the paid opening of sports venues in Guangzhou University City, and proposed that the following measures should be taken: establish an interactive mechanism for mutual coordination; jointly establish a business development department for the opening of sports venues in the University City to the outside world; set up a website to promote services and innovate business management con-ceptions; fully enhance the utilization rate of the sports venues in order to meet the needs of the masses in the soci-ety for working out; constantly enhance the economic and social effects of the sports venues.
Key words: science of ports management；sports venue；paid service；Guangzhou University City |
