| （Department of Physical Education，Xinjiang University，Urumqi 830046，China） Abstract: The authors analyzed the current conditions of and the feasibility of the development of ice and snow re-lated tourism in Xinjiang, and summed up the following factors that affect ice and snow related tourism in Xinjiang: unbalanced tourist volumes in the busy and slow seasons; inconvenient traffic facilities; immature market; lacking in professionals; inadequate promotion power. The authors put forward the following strategies for the development of ice and snow related tourism in Xinjiang: exert the regulating functions of governmental departments in charge; in-crease capital inputs; establish a brand to boost the competitive power; promote ice and snow related tourism by utilizing developed media; cultivate related professionals.
Key words: ice and snow related tourism；resource advantage；tourism development；Xinjiang |
