| （Department of Society Sports，Guangdong Vocational Institute of Sport，Guangzhou 510663，China） Abstract: Through many years of development, littoral sports business management in Guangdong province has accumulated corresponding successful experiences in such aspects as the management of operating modes, plan-ning, personnel, prices and service markets. The development of littoral sports in Guangdong province needs to fur-ther specify the orientation of market subjects, embody the rationality and load bearing capacity of planning, high-light littoral sports culture with local features, enhance safety and law awareness, increase promotion power, estab-lish brand marketing strategies, and enhance professionals’ makings.
Key words: science of sports management；littoral sports；Guangdong |
