(Jiangxi University of Finance & Economics,Nanchang 330013,China) Abstract: After the Beijing Olympic Games, the strategic guideline for sport development in China is to turn China from a “big nation of sport” into a “powerful nation of sport”, and the basic requirement is to adhere to and perfect the nationwide system. Under the backgrounds of the post Olympic Games, post financial crisis, major ministry system reform, construction of a harmonious and well-off society, transformation of the economic development mode, and referring to sport management systems abroad, for sport development in China, more energy should be used to sort out and understand main contradictions faced currently, to seek for logical bases of sport system reform in China, and to establish the value orientation of sport development in China in the new period. Logical bases of sport system reform in China today mainly embody in the followings: maintain and protect sports rights of the masses, which is the reflection of the inevitable requirement of building a “responsible government” nowadays in the sport area; comply with and meet social sports demands, which is the realistic requirement of the theory and practice of a “limited government” for sport system reform in the new period; evaluate and boost benefits of sport development, which the basic requirement of the conception of building a “limited government” for sport system reform. The value orientation of competitive sports in China can be considered in terms of the relations between sport and comprehensive strengths, competitive strengths, soft strengths, cultural power and diplomatic power; the value orientation of mass sports in China can be considered in terms of the relations between sport and basic human right, equal right, quality of life, national health, and national wealth; the value orientation of the sports industry in China can be considered from the perspectives of anti monopoly, market mechanism of resource configuration, clarification of legal person governing structure, separation of governmental functions from enterprise management, separation of governmental administration from enterprise running, and cultivation of sport culture. Key words: sport system;logic basis;value orientation;China |