| （Department of Tourism Management，South China Normal University,Guangzhou 510631，China） Abstract: The holding of a major sports competition will produce influence on local residents in such aspects as economy, social culture and environment. Basing the subject on Guangzhou residents after the Asian Games, the authors investigated their perception of the influence of the Asian Games. By means of factor analysis, the authors revealed the following findings: Guangzhou residents’ perception of the influence of the Asian Games is provided with not only the positive side but also the negative side. While they had a strong positive perception of the eco-nomic, social and environmental benefits brought by the Asian Games, they also saw the economic and social costs paid for the Asian Games. These findings indicate that Guangzhou residents as residents in a mature sports city are provided with rational and practical makings, able to put forward their own opinions on how the government should do to secure the achievements of the Asian Games and execute jobs in the post Asian Games era.
Key words: sport sociology；perception of influence；sports competition；Asian Games；Guangzhou residents |
