| （School of Sports and Leisure，Guangdong Ocean University，Zhanjiang 524088，China） Abstract: With the development of a well-off society, coastal sports for the purpose of leisure fitness, established based on exuberant coastal resources in China, started developing rapidly. However, in the process of development of coastal sports in China today, there are still problems such as irrational production development and the lack of professionals. Therefore, the author tried to build a “stratified, localized and specialized” development mode, to set up sports events according to different ages, needs, physical and mental development characteristics, sports values and behavior orientations of participants, to establish local feature provided brand events according to features of local coastal resources coupled with local cultural features and customs, and to introduce professionals into the de-velopment of coastal sports, so as to solve development bottleneck and potential safety hazard problems in the process of development of coastal sports today, and to boost the sustainable development of coastal sports.
Key words: social sports；costal sports；China |
