| （Department of Cultural Industry，Tongji University，Shanghai 200092，China） Abstract: In terms of theory, the study of the interaction between the sport industry and the network culture industry is a new topic. Boosting the interactive development of the sport industry and the network culture industry is strategically important. The interactive relationship between the sport industry and the network culture industry is the core and mainstream. We should utilize the innovation of the network culture industry to boost the progress of networking of the sport industry, primarily boost the fusion of ideas for the development of the sport industry and the network culture in-dustry, utilize the advantages of the network culture industry to innovate sport products and services, couple with net-work marketing to build up the influence of brands in the sport industry, boot the innovation of the sport industry based on the “experiencing style” network culture industry, thus realize the grand development of the sport industry.
Key words: sport economics；sport industry；network culture industry |
